Background

Big C Supercenter, is a grocery and general merchandising retailer headquartered in Bangkok, Thailand. Big C is one of the largest hypermarket operators in Thailand. With their growing presence online on Ecommerce domains bigc.co.th and asiabooks.com K. Nueng, Vice President of MIS (Ecommerce) was up for a challenge.

Business Challenges

With the growing demand of their ecommerce platform the delivery speed of the pages were crucial to keep customers engaged and not drop off. A challenge was that Big C at that time didn’t have the full control necessary to react fast enough on their infrastructure. Mainly because they were working with a local Co-lo provider who didn’t offer them that flexibility. In order to always keep the site accessible for customers the ideal situation was to have a system in place which ensures the best customer experience as possible while maintaining the ability to scale up and down.

Solution

Big C together with GoPomelo implemented Google Cloud Platform as the ideal solution to enhance their ecommerce website. Together with K. Nueng we identified the key requirements they needed to scale their website, the outcome was leading to Google Cloud Platform and in particular; Compute Engine, Cloud Storage and Cloud SQL. The rising demand and spikes in traffic demanded a solution that was able to scale up and down. Google Cloud Platform shows to be first in its class when comparing performance to costs. With a seamless deployment and training provided by GoPomelo, Big C was set for an easy transition from a Co-lo provider to GCP from their current website and ensuring availability their customers.

Benefits

Now, Big C has already huge cost savings on Egress traffic on GCP. They now have full control of their IT infrastructure at a scale that was before hard to manage without having to maintenance it themselves. An increase in traffic and longer session times already shows that customers are happy with the speed and load times of Big C’s website. K. Nueng can now focus again on the business itself because GCP is taking care of the rest. With the Google Cloud Platform in place they also have the ability to combine Google products and leverage Google maps to make strategic business decisions. They can now really focus on optimizing and adding more content to the website and create an even better customer experiences.